Posted on Last updated: Categories: The business of law
Are you looking for ways to market your law firm to future clients? Read on for some ideas to boost your law firm's visibility.
1. Create a Logo Design or Branding Sign for your Law Firm
A logo is a visualization of your company's brand and can help clients recognize your law firm. A customized law firm branding sign can list your firm's name, practice areas and website. You can display your logo and branding sign in the lobby of your office or in advertisements. Branding signs can cost $45.00.
2. Get Listed in a Niche Directory
A niche directory is a web directory that focuses on a particular industry or theme and lists relevant companies in its directory. Participating in a niche directory can help future clients find your business easier and faster. Niche directory services can cost $99.00 a month.
3. Utilize Search Engine Optimization
Search Engine Optimization (SEO) uses a variety of strategies (keywords, content, social media, etc.) to increase visitors to a website by increasing its page rank on search engines. Search Engine Optimization services can cost $399.00 a month.
4. Be Featured as a Guest on a Radio Podcast
As a featured guest on a radio podcast, you can broadcast your legal experience and firm specialties to an audience of future clients. Radio podcast interviews can be replayed numerous times, published to your website/social media accounts and Search Engine Optimized. Radio podcast interviews can cost $499.00.
5. Hire a Marketing Company
Marketing companies can employ different tactics to promote your business and advise your law firm on how to attract more clients. A law firm marketing plan can cost $599.00 a month.
6. Share an Office Space
Working in a shared office space with other attorneys is another way to market your law firm. Attorneys who share an office space can refer clients to each other and split the expenses of networking. Sharing an office space not only offers marketing benefits, but also cost reducing measures like shared office equipment and reduced rent.
Before pursuing a costly marketing technique consider sharing an office space. Lawspacematch.com efficiently connects attorneys looking for a shared office with law firms who are looking to rent out empty office space.